by Sondra Kirtley | Sep 7, 2018 | Starting a Business
HOW TO FIND A PROFITABLE BUSINESS NICHE You have an idea for a business. But, you’re not sure if it’s a good idea. You, of course, want to ensure it will be profitable. Many new entrepreneurs search for a profitable business niche that nobody else has...
by Sondra Kirtley | Aug 18, 2018 | Starting a Business
6 CHARACTERISTICS OF AN ENTREPRENEURIAL MINDSET You have a great idea or specific business experience and you want to start a business. You may be overly confident about your ability to succeed or you may actually be a bit worried about starting a business. You need...
by Sondra Kirtley | Jul 23, 2018 | Starting a Business
5 BUSINESS STARTUP MISTAKES TO AVOID You’re excited. You have a great business idea. You want to start a business. Everyone you talk to is encouraging. What could go wrong? According to Forbes, 9 out of 10 startups fail. Why? There are any number of things...
by Sondra Kirtley | Jul 19, 2018 | Starting a Business
BUILD A BUSINESS, NOT ANOTHER JOB Building a business is often considered the American Dream. Many people dream of branching out on their own, working for themselves and being their own boss. They want to build a business not just create another job for themselves....
by Sondra Kirtley | Jul 14, 2018 | Marketing, Starting a Business
5 TOP LOGO DESIGN TIPS Your logo is important. It’s a visual representation of your company. It’s used to recognize and identify you. It should be memorable, simple, appropriate and, hopefully, timeless. Often companies spend way too much time and...
by Sondra Kirtley | Jun 17, 2018 | Starting a Business
10 TRAITS THAT LEAD TO SMALL BUSINESS SUCCESS Since starting my business 14 years ago, people have often said things that refer to my personal traits that I hadn’t given much thought to. They’ve said things like: “You were brave to start a...
