by Sondra Kirtley | Feb 7, 2021 | Marketing
6 WAYS TO BRAND YOUR BUSINESS Branding. What a word. I’m sure you hear it a lot. And, you’ve probably noticed that people place great importance on it. But you may wonder, “What is branding?” Branding is more than just your business name....
by Sondra Kirtley | Jan 30, 2021 | Marketing
CREATING YOUR IDEAL CUSTOMER AVATAR Customer Avatar. Ideal Customer. Business Prospect. Target Customer. Whatever you want to call this fictional character, it represents an icon or figure that defines your ideal customer. I must admit, when I first heard about...
by Sondra Kirtley | Dec 30, 2020 | Marketing
THE BEST MARKETING PLANNER FOR SMALL BUSINESSES 2021 UPDATE: Even before I had the 2021 Marketing Planner ready, customers who purchased the 2020 version were contacting us ready to purchase their 2021 planners. The 2021 version has even more pages. To get yours,...
by Sondra Kirtley | Nov 10, 2019 | Marketing, Operating
7 WAYS TO SHOW YOUR APPRECIATION TO YOUR CUSTOMERS It is November. It’s that time of year where expressions of gratitude and appreciation are everywhere. During the current Thanksgiving season, you cannot walk into a retail store without seeing products that...
by Sondra Kirtley | Oct 28, 2019 | Marketing
NOVEMBER 2019 HOLIDAYS FOR SOCIAL MEDIA CONTENT & PROMOTIONS Social media content ideas can be a struggle for small businesses. It can be difficult to find the time to create interesting content. If you’ve been reading this blog or follow my business on Facebook...
by Sondra Kirtley | Sep 28, 2019 | Marketing
OCTOBER 2019 HOLIDAYS FOR SOCIAL MEDIA CONTENT & PROMOTIONS Social media content ideas can be a struggle for small businesses. It can be difficult to find the time to create interesting content. If you’ve been reading this blog or follow my business on Facebook...
