by Sondra Kirtley | Jan 30, 2021 | Marketing
CREATING YOUR IDEAL CUSTOMER AVATAR Customer Avatar. Ideal Customer. Business Prospect. Target Customer. Whatever you want to call this fictional character, it represents an icon or figure that defines your ideal customer. I must admit, when I first heard about...
by Sondra Kirtley | Jan 24, 2021 | Operating
6 EASY WAYS TO INCREASE SALES AND PROFITS As business owners faced with increasing labor costs and other expenses, such as the cost of goods, we’re always challenged with how to make our businesses more profitable. It’s really just basic math, right?...
by Sondra Kirtley | Jan 15, 2021 | Other
WHAT I REALLY LEARNED IN COLLEGE THAT HELPED ME SUCCEED IN BUSINESS There are many reasons to attend college. Some people may want greater career opportunities. Some may want to make more money. Others want to make connections that will help them in their careers. I...
by Sondra Kirtley | Jan 3, 2021 | Operating
MAKING A GREAT FIRST IMPRESSION IN BUSINESS You’ve heard the saying, “You only have one chance to make a first impression.” Usually, when people talk about first impressions they’re referring to the importance of a person making a great first impression. This could be...
