90 SOCIAL MEDIA CONTENT IDEAS

by Sondra Kirtley | Aug 14, 2018 | Marketing | 0 comments

90 SOCIAL MEDIA CONTENT IDEAS

You have to admit it – social media continues to grow in popularity. I doubt anyone would even need to read the latest statistics to believe that. All you have to do is observe people on their smartphones or listen to people talk about what they discovered on Facebook or Instagram. As a small business owner, it’s important to use social media platforms to connect with current and potential customers. However, when doing so you don’t want to only promote your business. Think about why people are on social media. They want to connect with others, share and gather information and be entertained. To help generate ideas on what you can post on social media, here’s a list of 90 Social Media Content Ideas:

Address a common misconception about your industry
Ask a question
Ask for advice
Ask people to join your email list
Awards received or given
Before and after picture
Behind the scenes picture
Celebrate a staff birthday
Celebrate a staff work anniversary
Community involvement
Company history
Compliment/tag another business
“Did you know” question
Employee of the month
Employment opportunities
Encouragement
Explore your city
Express gratitude
Family time picture
Favorite hack
Favorite inspiration/mentor
Favorite resource
Fill in the blank
Free printable
Fun fact
Funny image
Giveaways
Holiday – major or unique
Host a challenge
“If you could” question
Image of your brochure/other marketing materials
Image of your business card
Industry fact
Infographic
Interview a customer
Introduce a client
Introduce a staff member
Kid-friendly picture/activity/product/service
Link to a useful podcast
Link to a useful video
Link to industry article
Link to one of your blog posts
Link to someone else’s website or blog
Link to your website
Mention a non-profit
Mention another local business
Motivational quote
New product/service announcement
Personal mantra
Pet-friendly picture
Picture of workspace
Poll your audience
Post a #TBT (Throw Back Thursday)
Post something seasonal
Promote one of your products/services
Promote your loyalty program
Promote your other social networks
Quotes – Inspirational, Funny, Famous, etc.
Recycling/re-purposing practices
Relaxation spot
Reminder
Repeat a previous post that worked well
Respond to a FAQ
Share a fact
Share a fan photo
Share a free resource
Share a helpful book
Share a hobby
Share a statistic
Share a tip
Share an article
Share an image pertaining to your business niche
Share something about yourself
Share something you learned this week
Share things about your business
Share your latest email newsletter
Short video
Sneak peek
Social-Only Promotions
Solve a problem
Special offer or coupon
Staff recommendations
Testimonial
Thank your customers
Thank your followers
“This or that” question
Trending news
Tutorial
Work fun
“Would you rather” question

I hope you find this list of 90 Social Media Content Ideas. Do you have any ideas you’d like to share? List them in the comments below along with other topics you’d like me to cover!

Happy posting!

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Sondra Kirtley

Sondra Kirtley, MBA, is an entrepreneur who owns and operates a retail and service business in Eureka, California. Known for her helpful nature and small business expertise, Sondra founded SmallBizpathway.com to share tips and experiences with other small business owners.

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